The shift to mobile POS has benefits beyond just lowering your POS costs. MPOS is often understood as a payment specific device or dongle but true mobile POS provides complete POS functionality – product files, pricing, promotions, settlement etc.
Mobile POS can help motivate staff to get out from behind the cash register and reduce training costs. Staff often have time when on the floor and can learn more about engaging and satisfying customer needs.
As mobile use has become prevalent, mobile becomes a catalyst for learning about customer behaviour. These learning experiences then help look at work processes, waste and repeated routines to create new sources of process improvement where it counts – on the sales floor!
Retailers have been focused on efficiency. This focus is enhanced when real customer experiences are captured, shared, discussed and reviewed. Mobile POS then creates a new source of customer understanding – transaction data!
It is more relevant to engage customers based on what they actually buy. This source of customer data creates an exciting source of data to encourage repeat visits, upsell and cross sell opportunities and the basis for stronger loyalty.
Mobile POS also creates a digital receipt that can be a valuable marketing tool. Digital receipts are emailed to actual customers thanking them for specific purchases. As a retailer, you don’t have to think too hard about the potential of using this tool.
So the shift from Push marketing to customer engagement becomes the true value of mobile POS experience. Retailers can create new sources of brand-buyer connection improving the influence and impact of promotions and sale events.
E-commerce has demonstrated a level of instant access to product data, pricing and promotions and now this level of engagement can go even further in store.
Stores are still where most of the action is – new products, new experiences and rewarding shopping trips. There is still much more ability to differentiate the store visit from an online purchase.
Long live the re-vitalised retail store!