Age of the Individual Shopper

Aug 4, 2013

We are at the beginning of a new era in retail, also known as “the age of the individual shopper.” With varied tastes and preferences, the one-size-fits-all strategy is fading fast, especially in the bricks-and-mortar space. Retailers have quickly realised they must create compelling, personalised shopping experiences in order to compete effectively.   A paradigm shift […]

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